It all starts with a mark on a sheet of paper: the creative idea underlying the process that takes each and every Natuzzi product to the market.
In the furniture industry the Natuzzi Group is one of the largest investor in research and development. Production is horizontally integrated through factories in Italy, China, Brazil and Romania. The Group controls over 92% of raw materials and semi-finished products.
Our signature is the ultimate manufacturing seal of our products, where every detail throughout each and every stage of production is carefully monitored: from the initial design to the prototype, from studying trends to choosing the upholstery, from the tanning of the leathers to assembly and right through to delivery to your home. Natuzzi is not just a brand, it is a way of being and of working.
MADE IN ITALY
The culture of beauty, the passion for the arts, the philosophy of good living, all of them belong to the history of our country. As a matter of fact, Italian style has always stood out in the world of fashion, design, architecture, furnishing and decoration. It is an innate and precious heritage, which inspires and guides all of our creations.
All our models born in the Natuzzi Style Centre located in Santeramo in Colle (Ba), where Pasquale Natuzzi personally coordinates a team of 120 professional designers, architects, colour experts, craftsmen, engineers and furniture specialists is devoted entirely to design quality, studying trends and choosing materials. Here new materials are sought out, from leather to wood stains, fabric, metal, glass and ceramic.
Of the 6,000 sketches produced every year for sofas, armchairs, furnishing accessories and related objects - also developed using sophisticated computer technology - only 120 reach the final verification stages: the development of a hand-built prototype. A fundamental stage, aimed at improving the look, comfort and practicality and optimising the use of materials whilst ensuring a fair price.
ONE BRAND, TWO PRODUCT LINES
Natuzzi is the most globally-recognized furniture brand among consumers of luxury goods (Ipsos, 2015). Natuzzi differentiates its offerings into two lines of products: Natuzzi Italia and Natuzzi Editions.
Natuzzi Italia is the product line - all strictly made in Italy - offering a Total Harmony collection, now including a bed collection too. Natuzzi Italia sofas and armchairs are enriched by a selection of home furnishings, lamps, accessories and living room furniture to give happiness through beauty and relax. Natuzzi Italia is a high-end line and its products are sold at a retail market (through Natuzzi Italia stores and galleries) and in the free market. Natuzzi Re-vive is the iconic product of Natuzzi Italia: the world first “performance recliner”, bringing innovation and well-being to the home furniture market.
Natuzzi Editions offers a wide range of comfortable leather sofas, enhancing the Natuzzi's renewed strengths: its huge knowledge of leather and its special planning and manufacturing heritage.
In addition, the Group manages a private label (unbranded) dedicated to mass market dealers. This sales program offers sofas with the quality and services granted by Natuzzi Group, the largest Italian furniture manufacturer.
Distribution of the Natuzzi brand is organised worldwide through the wholesale channel and the retail network with the "Natuzzi Italia", "Natuzzi Editions" and "Natuzzi Re-vive", with the exception of Italy and Portugal, where is distributed with the name "Divani&Divani by Natuzzi".
€ 461,4 million (as of 31st December 2014)
5.821 (as of 31st June 2015)
ISO 9001 – Quality System; ISO 14001- Environment; E-1 certification; OHSAS 18001 - Health and Safety Management System
Find out more at the Corporate